How to attract the right talent?
A business is only as strong as their team, but the competition for new talent is high. There are resources like The Sunday Times list that promotes the top 100 companies to work for, so how do you stand out from other organisations in order to attract candidates to your business?
If you’re looking to develop a talent acquisition strategy that will help you to attract and keep the kind of talent that will benefit your business, take a look at the actionable tools and techniques provided below.
How important is culture to business performance?
Your company’s culture has the power to impact your employee’s productivity and the performance of your business as a whole. This culture is made up of various factors such as how your business treats its customers and employees, the hierarchy and communication within your organisations and the freedom your employees have to express themselves and their ideas. In order to attract the right talent, you first need to develop a culture in which your attitudes, beliefs, and views for the future can be shared with your current and future employees.
Identify your ideal candidate
Now that you know your company culture, you will have a better understanding of the type of person that will suit both the role and the working environment you’ve created. If for instance you are a digital startup looking for the talent to grow both your team and company, you will want creative and forward-thinking individuals, however if you are looking to recruit a high-level managerial position at an established software development company you will be looking for someone with a completely different skill set. The perfect employee depends entirely on who you are and the position you are looking to fill.
Create the perfect working environment
Once you have an understanding of your company and the type of employees you want to attract, you need to forge a working environment that will make your existing and future employees happy. The workplace needs to provide your employees with the ability to do their jobs with ease and efficiency. It is also important that you put in place processes that allow employees to learn, develop and progress within your company. If you’ve found the perfect employee, you want them to stay for the long haul.
It’s all very well having a great company culture, a perfect working environment and an existing team of happy employees, but you will never attract new talent if your activities and achievements are not promoted. Make sure that you shout about your successes on your website by regularly updating your blog. This can include work your company is doing, awards you have won, as well as posts reflecting the social side of your company. These stories can be mirrored on your social media profiles such as Facebook, Twitter, Google+ and LinkedIn. When you do advertise about a job, make sure you clearly describe the job, the type of person you’re looking for and the benefits that person would get when working at your company.
We hope that these techniques have given you a better understanding of the steps you need to take in order to effectively attract the right kind of talent to your business.